Sales Enablement
Experiences are the ultimate relationship building tool to help keep your brand top of mind with your audience. I know how people learn and using psychology, construct an environment that not only adds stickiness to your products, but creates advocates that are evangelical about your brand.
Curious how to train the masses on your launch?
You’re racing to the finish line to complete your product launch and now you need to create a training environment to train the field team. I have experience with it all, in a variety of retailers: creating corporate training, experiences, games and tools for your brand champions to understand the features and functionality. I can act as your outsourced training strategist.
Have a training team but need additional support?
Sometimes there are too many things to accomplish and not enough training team members or time. For these instances, think of me as an extension of your already productive training team. I can do the things your team can’t get to- so you can bask in the glory of meeting the deadline. From team leadership to getting in the weeds with instructional design- I’m here for it.
Manufacturing a learning environment comes in many different combinations, but here is favorite way to serve:
Videos | Product Demos | Onboarding | Job Aids | Mnemonics | Installations
“We are so thrilled to be working with you again. Cheers to a fantastic partnership. ”
— Guthy | Renker Director of Brand Management
The three biggest training blunders to avoid:
TMI.
No one likes information overload. Building upon the knowledge base learners already have helps relate the information to a foundation of previous mastery. I make training fun and snackable so whoever you are training will want to keep learning clicking.
Omit activity.
Postponed implementation leads to over 50% decline in retention. I’ve helped build activities to encourage trainees to process what they’ve been taught, which shortens the time between learning and applied knowledge through training activities.
Engagement.
Everyone learns differently, but delivery of the same message in a variety of ways leads to a deeper understanding and increased chances of more memorable content. No matter how your learning environment is setup, I can manifest edutainment.
Pairs well with…
Case Study: TrūAura
While I’ve mastered experiential training for a variety of brands, this case study is for the up-and-coming direct selling company, TrūAura.
TrūAura hired me to refine their onboarding, sales and leadership experiences - then debut them at their annual live field training event. The training was approached with a digital first environment, leveraging both intrinsic and extrinsic motivation factors to create and inspire change. To achieve this goal, a deep dive into the existing capabilities of the brand paired with the psychology of the field helped build a 4D learning environment that helped to create an invigorating 3 days. The result was a blended training of digital activations, group work, and role play to solidify the sales and leadership tactics and tools.
Whether your training team is seasoned or doesn’t yet exist, my wheelhouse of training expertise will lend strength to your internal or external training.
“Thank you for a fantastic weekend! Your input and direction leading up to Empower…and your involvement on site were instrumental to our success! Our Field love you!”
— TrūAura Founder & CEO